Front-Office and Sales Management
We spend most of our coop $$ on direct mail pieces. We have been using the radio spots for branding and this was very successful. We are stopping the radio ads because we are going exclusive with our carrier.
Care to share your co-op dollar uses, successes or failures?
Care to share your co-op dollar uses, successes or failures?
Comments
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on Jan 15, 2008
Depends on your target audience. We too have used Radio for branding over the years, but it does nothing for a call to action. Our business is primarily B2B, so we use our co-op dollars to get our reps in front of decision makers: Trade shows, networking, niche sponsorships, etc. -
on Jan 17, 2008
How is direct mail working for you? I will be implementing direct mailings to jump start our new adds in 2008. I have never tried this method of marketing. I'm looking to target the general consumer within a 5 mile radius from my store.
I have never really done any real advertising for my store. I started in the paging boom and transitioned to a legacy Nextel dealer. Now running an exclusive Sprint dealer. I have always stayed busy without any advertising. Now with todays economy and Sprints chrun problem I will kick off an aggressive advertising program for 2008. I'm thinking of using my co-op dollars in the same way. -
on Jul 23, 2008
Hey Sprint dealer! We are too a Sprint dealer. Are you having any problems with getting paid for coop with the new vendor.... -
on Oct 20, 2008
I personally dislike radio advertising. I prefer to advertise with targetted advertising (direct mail, some print). Plus I get more co-op from Telus with print advertising than I do with radio. -
on Jan 22, 2009
I cannot find any useful vehicle for our coop. We have done direct mail on several occasions over the years with absolutely 0 success. We even had Nextel's own (not coop) design team to create a mailer to realtors promoting the realtor discount, tele nav and an online mls system. We mailed to every realtor within 50 miles (thousands) and received 1 phone call.
Several ongoing newsprint ads at different times in different papers in different places with 0 calls.
Several newspsper inserts with little to no response.
Any suggestions??????????